Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your Lin

By Neal Schaffer and Janice Hughes

Book Overview

Social media strategist Neal Schaffer's Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1439247056
• ISBN13: 9781439247051
• Release Date: September 2009
• Publisher: Booksurge Publishing
• Length: 384 Pages
• Weight: 1.92 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"

Customer Reviews

Advance your Linkedin Social Networking to The fullest

This is by far my favorite Linkedin book. Neal not only briefly covers the basics in a very thorough and accessible way; he also- and this is where the work really shines- examines the more sophisticated elements of Linkedin, and explains the underlying logic that can anchor your knowledge. His (How, What, Why) explication on Linkedin groups is worth the price of the book alone. The strategies he presents here are invaluable in expanding your Linkedin branding efforts. I also learned a lot about advanced profile creation, and the optimum usage of Linkedin Questions and advanced searching strategies. I have looked at other books and attended several costly webinars on Linkedin that usually promise more than they deliver and often are a rehashing of the basics. Buy, read, and reference this well laid out, well written, master work on Linkedin. You can save yourself hundreds of dollars and hours of frustration, and it the most current book out there, which is an essential element when considering information on the rapidly evolving Web 2.0, social media, landscape. Neal says he is currently working on a new book on, the often cryptic and confusing, Twitter. I'm sure Neal will help his readers master that pesky platform as well as he does here with Linkedin.

An Executive Turn Social Media Guru

Windmill Networking anatomizes the reasons to utilize Social Media for job search purposes, to expand your career and get connected. Your return on investment although hard to quantify could very likely achieve multiple career goals; develop your brand awareness globally, expand your network, increase your networking efficiency and maximize your visibility. Interesting and valuable reading.

Perfect guidebook for social networking - starting with Linkedin

I reside in Hong Kong and also a frequent traveler in the APAC region because of work, and here in this part of the world I have never found any reference book which is quite as thorough and useful as this one. Before reading this book I was an occassional user of Linkedin but now I can understand more the power of Linkedin, and appreciate how such social networking site can be helpful in terms of expanding my business connection, advertising myself and my expertise, and finally contributing to my business opportunities in general. A thumb up to this one and highly recommend to any linkedin user (both beginner and advanced)

A Must Read

There are so many tools available on Linkedin that provide great value to its users. The trouble is that not all of them are intuitive. Furthermore, learning the nooks and crannies of Linkedin without guidance from Linkedin gurus like Neal takes an inordinate amount of time. Thanks to the techniques highlighted in this book, my Linkedin proficiency has skyrocketed. If you want to learn how to use Linkedin to its maximum capacity without having to pay for a premium account, read Neal's book. Happy networking!

Great book! Really helped my career!!

With the slump of the economy you have to do everything you can to stay relevant and start building your brand. The Windmill Networking Guide teaches you step by step how to utilize your LinkedIn account. I had a LinkedIn profile for a few years, but never did much with it, simply had my resume on it. However, after reading this book I learned that I have to be more active on the site in order to stand out. Still looking for that dream job, but I have definitely gotten some great leads. I would recommend this book to anyone looking for the next step in their career.