Win-Win Selling: Turning Customer Needs Into Sales

by Larry Wilson

Differentiating your company's products and services in the marketplace is a big challenge these days. But a company's sales force can gain sustainable advantages if it adopts the Counselor approach. A win-win mind- and skill-set, based on trust, problem solving and side-by-side work between seller and customer, makes buying easy. And because the seller stays by the customer after the sale, the door opens for long-term, expanding business. This book...

• Format: Paperback
• Language: English
• ISBN: B0BZ238131
• ISBN13: 9798218046392
• Release Date: December 2011
• Publisher: Winsource Publishing LLC
• Length: 160 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 6.0" x 8.9"