Win Bigly: Persuasion in a World Where Facts Don't Matter

By Scott Adams

Book Overview

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as "the guy who created Dilbert" -- recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

The point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation--or resisting the tactics of emotional persuasion when they're used on you.

This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump's tactics with North Korea, the NFL protesters, Congress, and more.

• Format: Paperback
• Language: English
• ISBN: 0735219737
• ISBN13: 9780735219731
• Release Date: October 2018
• Publisher: Portfolio
• Length: 320 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.8" x 5.5" x 8.3"

Customer Reviews

Don't bother, it's not what you expected to read

Should be in the fiction category. Scott thinks a con-man and snake-oil salesman is the same as what he calls a master persuader, and perhaps that's true. Nice excuse for why he choose to support Trump. Me thinks the master persuader has persuaded Scott Adams. May I suggest "The Cult of Trump" by Steven Hassan