Wiley Pathways E-Business

By Greg Holden, Joel Elad, Jason R. Rich, et al.

Book Overview

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

• Format: Paperback
• Language: English
• ISBN: 0470198575
• ISBN13: 9780470198575
• Release Date: March 2008
• Publisher: Wiley
• Length: 480 Pages
• Weight: 1.85 lbs.
• Dimensions: 1.0" x 9.0" x 7.3"