Wildflower: A Memoir
This "empowering and inspirational" (People) memoir of struggle and perseverance offers new ways of envisioning economic equality for everyone--from a leading activist and fashion pioneer.
"With community and sisterhood at its center, Wildflower teaches us that against all odds, we can overcome."--Rupi Kaur, New York Times bestselling author of milk and honey A BLOOMBERG AND HARPER'S BAZAAR BEST BOOK OF THE YEAR Aurora James's life is a great American "success story"--precisely because it looks so different from others we've seen. Scouted as a teen model, James struggled with body image and became disenchanted by the industry's objectification of women and commodification of race. After she'd hit rock bottom, dropping out of high school and being arrested for street racing, she was forced to reshape her life. A slew of fashion-related jobs led James to discover the power of the runway, and she started her own business in a flea market: a sustainable fashion line showcasing traditional African designs that would become an award-winning international brand. Already a rising star and trailblazer in fashion, she posted a revolutionary idea in the wake of George Floyd's murder that challenged retailers to commit 15 percent of their shelf space to Black businesses. This became the Fifteen Percent Pledge, one of the fastest-growing social justice nonprofits. To date, more than two dozen of the world's most recognized retailers have taken the pledge, redirecting $14 billion in annual revenue to Black and BIPOC brands. Wildflower is the riveting story of how Aurora James made an indelible mark on the American economic system and a rallying cry for those eager to make change.
"With community and sisterhood at its center, Wildflower teaches us that against all odds, we can overcome."--Rupi Kaur, New York Times bestselling author of milk and honey A BLOOMBERG AND HARPER'S BAZAAR BEST BOOK OF THE YEAR Aurora James's life is a great American "success story"--precisely because it looks so different from others we've seen. Scouted as a teen model, James struggled with body image and became disenchanted by the industry's objectification of women and commodification of race. After she'd hit rock bottom, dropping out of high school and being arrested for street racing, she was forced to reshape her life. A slew of fashion-related jobs led James to discover the power of the runway, and she started her own business in a flea market: a sustainable fashion line showcasing traditional African designs that would become an award-winning international brand. Already a rising star and trailblazer in fashion, she posted a revolutionary idea in the wake of George Floyd's murder that challenged retailers to commit 15 percent of their shelf space to Black businesses. This became the Fifteen Percent Pledge, one of the fastest-growing social justice nonprofits. To date, more than two dozen of the world's most recognized retailers have taken the pledge, redirecting $14 billion in annual revenue to Black and BIPOC brands. Wildflower is the riveting story of how Aurora James made an indelible mark on the American economic system and a rallying cry for those eager to make change.
Format:Hardcover
Language:English
ISBN:0593239458
ISBN13:9780593239452
Release Date:May 2023
Publisher:Crown Publishing Group (NY)
Length:304 Pages
Weight:0.94 lbs.
Dimensions:1.3" x 5.9" x 8.7"
Customer Reviews
1 rating
Every chapter feels like a reminder that growth....
Published by Tami , 1 month ago
What makes Wildflower powerful is its gentleness. It celebrates softness without shame and reinvention without apology. It affirms that you can bloom after chaos, that your past doesn’t disqualify you.......it fertilizes the soil. I bought 3 copies lol
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