Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace

by Mike Dover, Sean Moffitt, Don Tapscott

Book Overview

REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics

"A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders." -- Richard Florida, bestselling author of The Rise of the Creative Class

"Marketers should follow the course laid out by Sean Moffitt...

• Format: Hardcover
• Language: English
• ISBN: 0071749276
• ISBN13: 9780071749275
• Release Date: December 2010
• Publisher: McGraw-Hill Education
• Length: 336 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 6.4" x 9.1"