Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace

By Mike Dover, Sean Moffitt, Don Tapscott

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands

Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement.

Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction. Foreword by Don Tapscott, author of Wikinomics, Digital Capital, and Grown Up Digital Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook. Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales Inside WikiBrands:
The Six Benefits of Wiki Brand Advocacy - Measurement and Metrics - Community Management - The B-to-B Wiki Brand - The Personal Wiki Brand - 25 Things to Know in 25 Minutes

• Format: Hardcover
• Language: English
• ISBN: 0071749276
• ISBN13: 9780071749275
• Release Date: December 2010
• Publisher: McGraw-Hill Education
• Length: 336 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 6.4" x 9.1"