Disappointing investments are often written off as bad luck. The author of this investment guide, however, explains how you hold the keys to making your own luck. A highly successful speculator, Fred C. Kelly directed his skills as an amateur psychologist and a student of human nature toward making money through the stock market. In this volume he shares his secrets, recounting his adventures as an "outsider" on Wall Street and offering a valuable study of crowd reaction to market fluctuations. Written in a direct and affable style, Why You Win or Lose identifies the four greatest enemies to stock market prosperity. It shows how to recognize and avoid these pitfalls in instructive chapters such as "Vanity," "Greed," and "The Will to Believe." Kelly outlines the benefits of "contrary thinking" and illustrates how this style of thinking outside the box can lead not only to lucrative investments, but to success in other endeavors as well. Book jacket.
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