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Paperback Why We Fail: Learning from Experience Design Failures Book

ISBN: 1933820179

ISBN13: 9781933820170

Why We Fail: Learning from Experience Design Failures

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Format: Paperback

Condition: Very Good

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Book Overview

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

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