Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

by Bridget Brennan

Book Overview

If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology...

• Format: Paperback
• Language: English
• ISBN: 0307450392
• ISBN13: 9780307450395
• Release Date: September 2011
• Publisher: Crown Currency
• Length: 320 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.7" x 5.1" x 7.9"