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Why People Buy
Edition Description
Although consumers have a strong vision of "the good life," they wrestle with the problem of how best to express that vision in material terms through what they want to buy. How do consumers choose the brands they buy? What circumstances lead consumers to make their purchases--habit,...
Edition Details
Format:Hardcover
Language:English
ISBN:0195040864
Format: Hardcover
Condition:
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16.49
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Why People Buy
Edition Description
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain...
Edition Details
Format:Paperback
Language:English
ISBN:0195040872
Format: Paperback
Condition:
$
124.72
50 Available
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