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Robert F Kennedy challenged us to dream of things that never were and say, Why not? This book presents a primer for fresh business thinking, and for problem solving with a purpose. It also offers simple techniques for generating ingenious solutions to existing problems, and for... Read Full Overview

Why Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no. Illustrated with examples from every aspect... Read Full Overview

Show that every one of us can be innovators - changing the world in ways using good, old-fashioned ingenuity. This book is packed with examples of how Why Not thinking has helped solve - or could solve problems in business, politics, and everyday life. It offers simple techniques... Read Full Overview