Why My Company Needs Integrated Marketing Now!

By R. Stephen Rayfield

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0968335608
• ISBN13: 9780968335604
• Release Date: October 1999
• Publisher: ESIL
• Length: 167 Pages
• Weight: 0.65 lbs.

Customer Reviews

Excellent senior management view of why they need marketing.

This book clearly set out for me why we need to move to marketing as a company wide approach and not just a department. It willbe passed on to all the senior executive so they can see why we are not yet doing marketing. Using the helpful formaulas in the book we can now create models and check points for all to measure the marketing success. A great marketing book for non-marketing executives.