Why Malaysian Consumers Prefer Online Purchases

By: Goh, Jun Yew

This monograph is the culmination of a study done to examine the online purchase intention of Malaysian consumers by investigating the pull and push factors as well as age as a moderating factor. This research addresses a gap in existing literature about factors affecting online purchase intention related to e-commerce usage among consumers in Malaysia.

It is hoped that Malaysian businesses will find this study useful and help to enhance their e-commerce operations. Similarly, through this study, Malaysian consumers may recognise the factors which determine online purchase intention and be encouraged to shop online.

About the author:
Jun Yew GOH is a researcher who researches in topics on Business and Commerce.

• Format: Paperback
• Language: English
• ISBN: B0D3VF28WX
• ISBN13: 9798325029028
• Release Date: May 2024
• Publisher: Independently Published
• Length: 250 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"