Why Gamification: BA Thesis Katharina Höppel

By Katharina Höppel MA

Why Gamification?

The aim of this part of my thesis is to explain the psychological and economic processes behind the development of gamification as a new business solution. It points out opportunities especially for the non-profit sector. Accompanied by guidance towards creating valuable experiences, it provides a basis for further development of future experience designs. The text gives insight into what motivates people to encourage action and a change in behaviour, explains the drive and history behind consumers' needs, as well as what it needs to build a long-term relationship with a product/company or brand.

This theory is supplemented by a prototypical implementation, developed in collaboration with Monika Minichberger. As described in the practical part we worked on together, gamification is used as a contemporary solution to increase donations for non-profit organisations.

• Format: Paperback
• Language: English
• ISBN: B0CW6PV3LJ
• ISBN13: 9798880427482
• Release Date: February 2024
• Publisher: Independently Published
• Length: 128 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.3" x 7.0" x 10.0"