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Paperback Why Customers Don't Do What You Want Them to Do and What to Do about It Book

ISBN: 0070217017

ISBN13: 9780070217010

Why Customers Don't Do What You Want Them to Do and What to Do about It

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Format: Paperback

Condition: Like New

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Book Overview

Ferdinand F. Fournies, knows that the key to selling is at once basic and revolutionary: What successful salespeople do is to help people to buy. So he's written the only practical book that approaches selling from the customer's point of view.

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