Why Customers Don't Do What You Want Them to Do and What to Do about It

by Ferdinand Fournies and Ferdinand F. Fournies

Book Overview

Ferdinand F. Fournies, knows that the key to selling is at once basic and revolutionary: What successful salespeople do is to help people to buy. So he's written the only practical book that approaches selling from the customer's point of view.

• Format: Paperback
• Language: English
• ISBN: 0070217017
• ISBN13: 9780070217010
• Release Date: January 1994
• Publisher: McGraw-Hill Companies
• Length: 200 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"