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Paperback Why Customers Don't Do What They're Supposed to and What to Do about It Book

ISBN: 0071486224

ISBN13: 9780071486224

Why Customers Don't Do What They're Supposed to and What to Do about It

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Format: Paperback

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Book Overview

From the New York Times Bestselling Author- Proven Methods for Getting Customers to Buy This fully revised and updated edition of Ferdinand Fournies's classic on sales from the customer's point of view covers all the latest developments in business innovation and customer relations. Why Customers Don't Do What You Want Them to Do... ignores gimmicks and tricks, giving you specific actions that dramatically raise the odds of your customer doing the...

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