Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move

By Marshal Cohen

Book Overview

In today's rapidly shifting marketplace, brand loyalty has subsided and the consumer-of-the-moment rules. To successfully compete for customers' wallet share, you must connect with them, understand their buying habits, and anticipate their every move.

• Format: Hardcover
• Language: English
• ISBN: 0071460365
• ISBN13: 9780071460361
• Release Date: November 2005
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.3" x 9.1"