Why America Is Such a Hard Sell: Beyond Pride and Prejudice

By Juliana Geran Pilon

Book Overview

History offers ample proof of AmericaOs pride and prejudice, a twin handicap that prevents effective communication with the rest of the world. Using literature, political science, philosophy, and humor, the book explores some of the reasons for AmericaOs current predicament. It ends, however, on a positive note, describing some heartening initiatives, and expressing confidence in the sustaining power of the American spirit. Dr. Pilon's analysis should prove useful to scholars and practitioners, indeed to anyone interested in improving the interaction between America and the world.

• Format: Paperback
• Language: English
• ISBN: 0742551490
• ISBN13: 9780742551497
• Release Date: January 2007
• Publisher: Rowman & Littlefield Publishers
• Length: 280 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

"Why is America such a Hard Sell?

George Bush has asked, "Why do they hate us?" Juliana Pilon has asked a different question in her new book, "Why is America Such a Hard Sell?" Americans know how to sell--look at McDonalds and pop culture--but we are not as good at explaining our government policies and actions. Too many Americans feel that since we are the strongest and most magnanimous country in the world, others should just follow our lead without complaining. Why should we listen to people who are always calling on us to bail them out and then griping about how we do it? Ms. Pilon gives examples of how this attitude hurts us. She then suggests some practical rules to improve ou strategic outreach. Opinion leaders can learn some valuable lessons from reading this book.

Recommended to anyone who cares about how America is perceived in the world

Why America is Such a Hard Sell is a fascinating investigation of an intriguing and timely subject. Drawing on a vast range of experience, research, and metaphors (including Austen's "Pride and Prejudice" of the subtitle) Pilon's book takes on its subject matter with extraordinary depth and artfulness. Rather than resorting to polemical accusations or oversimplifications, this book thoughtfully explores the nature of America's perception problems. Throughout the book, humor and amusing anecdotes are woven into the narrative, providing color and insight that keep the reader engaged and entertained. While the subject may be disheartening at times, the overall message is one of optimism; if we know our audience, and know ourselves (blemishes and all) there is a real possibility to improve our perception abroad. I recommend this book to anyone who believes in the idea of America and sharing it with -- as opposed to thrusting it upon -- the world.