Best Customers: Demographics of Consumer Demand - 11e

By The Editors at New Strategist

Find out how the American marketplace has been transformed by the Great Recession in the new 11th edition of Best Customers: Demographics of Consumer Demand, with all-important 2013 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the 2013 Consumer Expenditure Survey--you can't find this on the Internet--Best Customers identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers). Best Customers is divided into 21 chapters, arranged alphabetically. Within each chapter, individual products and services are arranged alphabetically.

• Format: Paperback
• Language: English
• ISBN: 1933588179
• ISBN13: 9781933588179
• Release Date: July 2015
• Publisher: New Strategist Pubns
• Length: 808 Pages
• Weight: 3.32 lbs.
• Dimensions: 10.5" x 0.3" x 8.3"