The eighth edition of Who's Buying for Pets is based on unpublished data collected by the Bureau of Labor Statistics' 2008 Consumer Expenditure Survey. It examines how much Americans spend on pets by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of spending at a glance. The categories examined in this report are pet food; pet purchase, supplies, and medicine; pet services (e.g., grooming and dog walking); and veterinary services. The Consumer Expenditure Survey is a complete accounting of household expenditures. It includes everything from big-ticket items such as homes and cars, to small purchases like laundry detergent and videos. The data in the survey, which does not include expenditures by government, businesses, or institutions, are released two years after they are collected by the Bureau of Labor Statistics.
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