WHO STOLE MY BAIT? Everything I ever needed to know about business I learned from fishing: Ten Lessons for Outsmarting the Market and Your Competition

By John Cogliandro

WHO STOLE MY BAIT? is an instructive quick study on all aspects of business; from the proverbial "sketch on a napkin" to large-scale strategic planning for global growth. Each entertaining fishing story sets up a valuable lesson and practical how-to for any organization: for profit, nonprofit, governmental and educational. Topics range from IP (intellectual property) strategy and decision making to corporate culture and diversity. It clearly explains the links needed from vision - mission to employee satisfaction and from organizational identity to consumer confidence. Who Stole My Bait? shows how true niche market segmentation can explode sales growth. No fishing skill is required--the book is a fun read for any person with an interest in business or organizational behavior.

• Format: Paperback
• Language: English
• ISBN: 1545643040
• ISBN13: 9781545643044
• Release Date: September 2018
• Publisher: Mill City Press, Inc
• Length: 138 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"