It doesn't matter what you do, where you're from or where you're going. This book is about you. Why? Because everyone is a salesperson. We all negotiate, communicate and try to influence the way people think every day. Like it or not, selling is an essential skill. Who knew? Poor behavior and bad consumer experiences, however, have created negative stereotypes of salespeople. And, because business schools and universities avoid teaching students how to sell, many sales professionals don't understand how to sell and are not trained or qualified. This only perpetuates bad experiences and the negative stereotypes.You can change this. Who Knew? Are you ready? If so, this book is for you
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