Which Customers Pay?: Predicting Value Pre and Post Sales

By David Beirau

Customer Relationship Management.- Organizational Buying.- Relationship Value.- Reasoning of Customers to Provide Value.- Study 1: Opportunity Management.- Study 2: Value Management.- Limitations and Managerial Implications.

• Format: Paperback
• Language: English
• ISBN: 3658281367
• ISBN13: 9783658281366
• Release Date: October 2019
• Publisher: Springer Gabler
• Length: 191 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"