Which Ad Pulled Best?

By Scott Purvis

Which Ad Pulled Best? 9e is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072556641
• ISBN13: 9780072556643
• Release Date: September 2002
• Publisher: McGraw-Hill/Irwin
• Length: 144 Pages
• Weight: 0.70 lbs.
• Dimensions: 10.9" x 0.3" x 8.4"

Customer Reviews

How to Get the Answer Key

To all those who decried the lack of an answer guide: Agreed! However, you can get it by contacting the office of the author, Scott Purvis, at Gallup & Robinson at 609-730-1550, 609-730-1566 (fax), or sos@gallup-robinson.com. You must filling out a form that attests to the fact that it's for professional and not academic use (that is, that you're not trying to get a better grade in an advertising course that uses it for a textbook).

Tried and true advertising methods--and here's the proof!

I've been in advertising for 16 years, and it's great to have definitive proof that the advice I give clients is based on fact--e.g., "Reverse printing reduces readership..." and "Humor can be effective, but can often fail." But there's as much value in the Introduction to this book as in its side-by-side ad comparisons. Interviews with seven ad biggies get right to the tough questions. Very fun reading (if you're into advertising). Be sure to order the Instructor's Guide with it.