Which ad pulled best?

by Philip Ward Burton

It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0872510603
• ISBN13: 9780872510609
• Release Date: January 1981
• Publisher: Crain Books
• Length: 136 Pages
• Weight: 1.54 lbs.

Customer Reviews

Good product. A little more worn then the title said, but overall great!

I ordered this book because I needed it for a class. It came very fast!! I was surprised! It came a little more torn up then the review said, but it's still the book I needed so I am still happy.

How to Get the Answer Key

To all those who decried the lack of an answer guide: Agreed! However, you can get it by contacting the office of the author, Scott Purvis, at Gallup & Robinson at 609-730-1550, 609-730-1566 (fax), or sos@gallup-robinson.com. You must filling out a form that attests to the fact that it's for professional and not academic use (that is, that you're not trying to get a better grade in an advertising course that uses it for a textbook).

Tried and true advertising methods--and here's the proof!

I've been in advertising for 16 years, and it's great to have definitive proof that the advice I give clients is based on fact--e.g., "Reverse printing reduces readership..." and "Humor can be effective, but can often fail." But there's as much value in the Introduction to this book as in its side-by-side ad comparisons. Interviews with seven ad biggies get right to the tough questions. Very fun reading (if you're into advertising). Be sure to order the Instructor's Guide with it.