When Retail Customers Count

By Mark Ryski

Book Overview

Retail is big, it's important and retailers have challenges. Retailers don't want (or need) advice that is generalized beyond practical use. Retailers need ideas and strategies that are actionable. When Retail Customers Count provides just that. When Retail Customers Count is a book about how understanding the volume and timing of prospect traffic in a store can help retailers answer some of the most fundamental questions about their business including: Does your advertising work? Are you making the most out of your sales opportunity? Is your staff scheduling optimal? Which is your best performing location? What is your sales conversion rate? Are your store hours right? Every retailer wants to know the answers to these questions, but the vast majority doesn't have a clue how to find the answers. When Retail Customers Count uses real world examples to show retailers exactly how they can answer these questions and more with traffic analysis. When Retail Customers Count is informative, comprehensive, actionable and extremely readable. A book on retail traffic analysis and how it can be used by retailers has never been done - indeed very few people would even be qualified to write it. We are.

• Format: Paperback
• Language: English
• ISBN: 1420824759
• ISBN13: 9781420824759
• Release Date: February 2005
• Publisher: Authorhouse
• Length: 308 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.7" x 6.0" x 9.1"

Customer Reviews

Retail Traffic

A well researched and written book supported with great illustrations for those who are visual learners. Each chapter is very thorough and stands alone which lets the reader zoom in on particular areas of interest quickly. I would highly recommend this for anyone who is in any kind of business where counting customer traffic means business.

Recommended read

An insightful look at how traffic analysis can be used to help almost any type of business to be more responsive to client's needs. This comprehensive yet easy to follow book takes a step-by-step approach for tracking customer flow.