When Media Are New: Understanding the Dynamics of New Media Adoption and Use

by Martin Elton, John Carey, Martin Elton PhD

Book Overview

"John Carey and Martin Elton are among the most skilled and insightful researchers studying the dynamic changes in technology and the impacts on consumer attitudes and behaviors. Their comprehensive and actionable observations make this a must read for anyone interested in understanding the current (and future) media environment."
---Alan Wurtzel, President, Research and Media Development, NBC Universal

"When Media Are New should...

• Format: Paperback
• Language: English
• ISBN: 0472050850
• ISBN13: 9780472050857
• Release Date: October 2010
• Publisher: University of Michigan Press
• Length: 374 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.2" x 6.0" x 8.9"