When Good Companies Do Bad Things

by Peter Schwartz and Blair Gibb

A good reputation is certainly an asset for any company, but to a public that has raised its expectations of business' responsibility to society, being good just isn't good enough. More than public... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471323322
• ISBN13: 9780471323327
• Release Date: April 1999
• Publisher: John Wiley & Sons
• Length: 194 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.9" x 6.5" x 9.6"

Customer Reviews

A must read for CEOs

The issues tackled are stuff companies might usually ignore. But unless companies do anything do about these things, who else could make a difference in this world?

When regular people need to understand complex problems...

Ultimately a hopeful book, When Good Companies Do Bad Things attacks the concept of corporations as monoliths. Instead, through examples, anecdotes and analysis, we see that global business corporations are more human than we think, for better and worse, and subject to change---if they [and we] choose it-- for the better. I found my questions addressed as they arose from the reading; the balanced perspective [neither "anti" nor "pro-business"]offers a real opportunity to understand a complex social issue.