Why do so many promising drugs succeed in the laboratory-but fail in real patients?
Pharmaceutical research has achieved remarkable scientific advances, yet late-stage failures, post-marketing surprises, and real-world performance gaps continue to challenge the industry. This book explores a rarely discussed truth: drug failure is not always caused by weak science-but by overlooked realities across formulation, translation, regulation, and human biology.
This book takes readers behind the scenes of pharmaceutical research to reveal where drug development quietly breaks down-and how smarter strategies can change outcomes.Rather than repeating textbook theory, this guide focuses on underexplored and lightly covered areas of pharmaceutical research, including formulation design mistakes, misleading preclinical models, clinical trial limitations, scale-up failures, stability breakdowns, and post-marketing realities that are rarely addressed in one place.
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