When Coffee and Kale Compete: Become great at making products people will buy

By Alan Klement

Book Overview

A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her. When... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1534873066
• ISBN13: 9781534873063
• Release Date: March 2018
• Publisher: Createspace Independent Publishing Platform
• Length: 228 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"