When Business Meets Culture: Ideas and Experiences for Mutual Profit

By Beatriz Muñoz Seca

Book Overview

A Business Viewpoint The Marketing of Culture Designing a Strategy Reinventing Operations The Operational Structure Who is the Client and What is the Service? Finding and Using Money Managing Talent Insights from the Cultural Sector

• Format: Paperback
• Language: English
• ISBN: 1349327336
• ISBN13: 9781349327331
• Release Date: November 2010
• Publisher: Palgrave MacMillan
• Length: 290 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"