When Business Meets Culture: Ideas and Experiences for Mutual Profit

By Beatriz Muñoz Seca

Book Overview

The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.

• Format: Hardcover
• Language: English
• ISBN: 0230280161
• ISBN13: 9780230280168
• Release Date: November 2010
• Publisher: Palgrave MacMillan
• Length: 290 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 5.7" x 8.5"