When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising

By Lawrence Dobrow

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0914919008
• ISBN13: 9780914919001
• Release Date: January 1984
• Publisher: Wh Smith Pub
• Length: 205 Pages
• Weight: 2.99 lbs.

Customer Reviews

This book should be reissued.

Why this book isn't back on production and a requirement for any advertising related classes is beyond me. This is an amazing book that highlights the creative revolution and the guys who started it. The images are large and easy to see and show people with some useful information also... Just, wow.

Guaranteed to make you feel bad about your own work!

A great review of some of the finest advertising ever created. A little DDB-centric, but that's to be expected, as they were hands-down the driving force behind the creative revolution. Absolutely worth buying, if you can find a copy at a reasonable price.

The best history of the creative revolution

In the sixties and seventies, Doyle Dane Bernbach was the toast of New York advertising, revolutionizing the look, style, and standards of creative work. This is the best book about that golden period, and one of the better books about advertising, period. I sincerely wish someone would reprint this work. It should be required reading for every advertising student - and every brand manager, for that matter.