Wheels on Fire

By David Waller

Book Overview

This text tells the true story of the merger between two of the world's biggest car companies, which created a global giant, in 1998. Combining narrative with first-hand analysis, David Waller uses the example to present tangible lessons for managers involved in global business.

• Format: Hardcover
• Language: English
• ISBN: 0340770368
• ISBN13: 9780340770368
• Release Date: March 2001
• Publisher: Hodder & Stoughton
• Length: 320 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.3" x 1.5" x 6.3"