What's So Funny About Trade Shows?: A Humorous Guide to Effective Trade Show Marketing

by Mel White

If I Didn't Laugh, I Would Cry. We've all experienced those moments, when as the saying goes, "If I didn't laugh, I would cry." I can't think of a better expression to describe trade shows. For most marketing professionals, trade shows represent one of their biggest challenges. They typically have limited experience with designing an exhibit or planning for the show. And the written (and unwritten) rules can be opaque and frustrating. Far too often,...

• Format: Paperback
• Language: English
• ISBN: 1709454016
• ISBN13: 9781709454011
• Release Date: November 2019
• Publisher: Independently Published
• Length: 56 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"