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What's in It for Me?: A Marketer's Guide to Est... 0814451470 Book Cover

What's in It for Me?: A Marketer's Guide to Est...

Edition Description

The secret to successful brand marketing? WIFM. That stands for )What's in it for me?, and according to Robin Woods, it's the question every brand ad must answer in order to win over and retain customers.

Edition Details
Format:Hardcover
Language:English
ISBN:0814451470
Format: Hardcover
Condition:
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