WHAT'S GLOBAL BUSINESS? This book blends together the concepts of many other types of guidance, including those on globalisation, international business, and the complexities of doing business across borders, which are typically treated separately in other publications on the market. This helps to clarify and explain culture, as well as cultural misconceptions and interactions between different cultures. It is designed for managers who want to be successful in a global economy. This book focuses on the management of global organisations and provides a foundation for understanding the influence of culture on international management as well as the critical responsibilities that are played by international managers. It demonstrates very clearly how to cultivate the cross-cultural expertise that is necessary to achieve success in a world that is undergoing profound and rapid economic, political, and cultural shifts. Therefore, if you are interested in learning about international business, you should purchase this book as soon as possible.
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