What You See? Value or ...?

By Regzedmaa Bayar and Dolgorsuren Chandmani

This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. People's life values based on Kahle scale of eight items and their... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 384650596X
• ISBN13: 9783846505960
• Release Date: September 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 76 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"