Magic Words are a collection of words that may be used to communicate with the unconscious mind. Due to our upbringing and socialization, our subconscious mind is well-equipped to assist us in making rapid choices. It's similar to a computer in that it only has two possible answers: yes or no. Powerful and prompt, it achieves its goals with efficiency. Use of phrases that appeal to the portion of the brain that is devoid of uncertainty and reacts impulsively may give you an edge in communication.
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