What To Know Before Advertising

By Benny Valenzuela

The general advertising industry is not at all tied to results. What a smart business owner has to do is learn enough to be an informed, educated consumer when he does deal with advertising. As a business owner, it is your moral obligation to yourself, your business, your family, and your employees, to demand results-measurable marketing. You should always spend X dollars and get Y customers and Z dollars back. Always.Many business owners don't know how to make an educated, informed decision around their advertising and marketing. This book will give you all the information you need to make that decision.

• Format: Paperback
• Language: English
• ISBN: 1481041711
• ISBN13: 9781481041713
• Release Date: December 2012
• Publisher: CreateSpace Independent Publishing Platform
• Length: 110 Pages
• Weight: 0.39 lbs.
• Dimensions: 8.0" x 0.3" x 5.0"