What to do with Unprofitable Customers? Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers

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What to do with Unprofitable Customers? Custome...

By Anna Balashova

Edition Description

Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of M nster, language: English, abstract: In this paper, I analyze how customer metrics like Customer lifetime...

Edition Details

Format:Paperback

Language:English

ISBN:3668452377

Format: Paperback

Condition:

38.18

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What to do with Unprofitable Customers? Custome...

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