What the New Breed of CMOs Know That You Don't

By MaryLee Sachs and Ms MaryLee Sachs

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such it provides a range of ideas, concepts, approaches... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138271888
• ISBN13: 9781138271883
• Release Date: November 2016
• Publisher: Routledge
• Length: 174 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"