What The Hell Is This?: Creative Freedom, Brand Growth

By: Tom Cox

From a massive fail to 30 plus years in brand identity, in What The Hell Is This?, Tom Cox reveals in detail his immersive approach for creating game-changing brand identities. It is a quickread, how-to framework inspired by the enlightenment of art history. This savvy vision casting process applies insights from art movements like Expressionism, Portraiture, and Cubism. Perspectives that can enhance results for any creative enterprise.This design book with no pictures, sketches, illustrations or photographs shouts from indistinct rooftops that creating a brand identity should not be an order taking iterative guessing game focused on echoing logo styles. It can be insightful, empowering, energizing and fun for all involved. A distinctive, immersive and transformative experience that adds value through a holistic creative solution.Discover an untapped magic that empowers design to drive brand growth. Change what people see. Lay claim to creative freedom. Do not repent for being an artist. Overcome preconceptions. Greenlight your artistic intensity. Move past mimicry. Say goodbye to endless revisions. Welcome to the transformation of your creativity, and the affirmation of your talent.At the outset of his career, Tom had a dreamlike opportunity as an in-house designer, creating identities for The Coca-Cola Company. He has said it was eight fast-track years immersing into strategic brand design, akin to a masterclass administered by firehose. Here, he shares what he began learning back then. How to blend the emotional power of branding with the symbolism of design. And now, readers will benefit from his 20 years of independent brand identity consulting, where he has continuously refined his process while transforming all types of brands.Learn how to:take leadership of the brand identity process;wipe out preconceptions and creative blocks;empower yourself to make genesis decisions;clarify the expression of brand distinction;immerse into the ideal consumer's world;transform brand growth opportunities;enjoy your creativity again and again;...and most of all, learn how to elude responses like "What the Hell is This?"

• Format: Paperback
• Language: English
• ISBN: B0DHGQMP7V
• ISBN13: 9798991563017
• Release Date: September 2024
• Publisher: Canvas
• Length: 58 Pages
• Weight: 0.25 lbs.
• Dimensions: 8.0" x 0.1" x 5.0"