What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do about It

by Mary Quinlan, Jen Drexler, Tracy Chapman

An exploding number of brands depend on female customers for their bottom line. This title looks at why women hold back the information that marketers and businesses need to build successful products.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0982393806
• ISBN13: 9780982393802
• Release Date: November 2009
• Publisher: Just Ask a Woman
• Length: 170 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 5.5" x 8.0"

Customer Reviews

mucho insight

when I read this I go "yeah, that makes sense, why didn't I think of that." It's that kind of book, where you feel that you are getting new and wonderful insights on every page. The info is well packaged and simply presented--easy to digest. Terrific book for all marketers, advertising people, and any person with a new product or service. What's really weird is that you kind of read it thinking about all the women you know, including daughters, mothers etc...

Wealth of knowledge

Such an easy, fun read! I read it in 3 quick sittings after work. As a marketer, I wish I had this book to read during the first week on the job. As a woman, I found myself wishing every man would read this book so they would understand how we tick. The entire chapter on women as martyrs was dead on! I cringe when I think of the the million dollar decisions I've seen made in the race to the finish line based on bad statistics or a hot shot creatives favorite idea. There is so much more to understand beneath the surface if marketers take the time to really listen. I felt like I was cheating with the breadth of depth of knowledge that was present. It should be required reading for anyone trying to understand marketing or understand women.

Put this in your marketing toolkit.

What She's Not Telling You is a great tool for anyone who is now or will ever be in the business of marketing to women, or quite frankly anyone interested in getting to know the mind of women better. Written in clear, lucid prose, the book is organized to help you understand issues and their relevance in a manner both commonsense and revealing. I found myself reading things that helped me reinterpret thoughts and misconceptions I held, but also ways to organize my thinking about strategies for getting messages across in an authentic way. I recommend this book highly.

marketing, research, business, women's marketing

This book exposes women's LITTLE secrets that can have a BIG impact on your business. The authentic truth is... that women MIGHT NOT tell you the exact truth. The research driven insights and wealth of information outlined in this book are invaluable and I, as a woman, can readily relate to its narrative. We, as marketers, see it all the time...women telling "half-truths" and living the "whole truth". This book will also be a great tool for those of us really listening to women to "sell" to our management. Oftentimes executives not trained in listening to the whole truth read research ...and translate it...in literal terms with literal actions. The authors provide sharp insights and definitive instruction on how to recognize a woman's "half-truths" and get to the "whole truth". This invaluable, easy to read [[ASIN:0982393806 What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It]will prove to be an excellent resource to be read over and over again so that the salient points really sink in.