What Our Lettering Needs: The Contribution of Hermann Zapf to Calligraphy and Type Design at Hallmark Cards

By Rick Cusick

This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933360550
• ISBN13: 9781933360553
• Release Date: January 2012
• Publisher: RIT Cary Graphic Arts Press
• Length: 136 Pages