What Leaders Make Normal

By Deon Benito

Culture is not what is written on the wall. It is what leaders make normal.

Culture isn't built in offsites. It's built in the thousand tiny moments when nobody thinks they're being watched - the meeting that starts on time, the mistake that's met with curiosity instead of blame, the credit that's given away. Drawing on more than two decades guiding senior and executive teams through transformation, Deon Benito names the everyday leadership behaviors that make the difference between a culture people endure and one they'd cross the street to join. Practical, humane, and immediately usable - a field guide for leaders who want to make the right things normal.

• Format: Paperback
• Language: English
• ISBN: B0HN38SW4F
• ISBN13: 9798953301480
• Release Date: October 2026
• Publisher: Benito Books
• Length: 190 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"