What Is Your Business Worth?: A Practical Guide and Training Manual for Valuing, Buying, and Selling a Business

By Adrian West

Most business owners discover what their company is really worth at the worst possible moment: when a buyer puts a number on the table.

By then, it may be too late to fix the weaknesses that determine the price.

What Is Your Business Worth? is a practical guide to business valuation: how businesses are valued, bought, sold, prepared for due diligence, and transferred to a new owner.

It is written for business owners, buyers, investors, entrepreneurs, and business brokers who want to understand not just how valuation formulas work, but how buyers actually think about earnings, risk, transferability, and future cash flow.

No finance background is required. Key concepts are introduced in plain English, worked through with practical examples, and defined again in the glossary.Inside, you will learnhow SDE, EBITDA, discounted cash flow (DCF), and valuation multiples are used;why two businesses with the same profit can have very different values;how owner dependence, customer concentration, weak reporting, lease risk, debt, and other factors affect the price;how to normalize earnings and distinguish sustainable profit from accounting profit;how buyers verify financial information during due diligence;how to prepare a business for sale before going to market;how acquisitions are structured using installments, earn-outs, seller financing, and transition periods;how business brokers package opportunities, qualify buyers, protect confidentiality, negotiate terms, and support the transaction;how franchises and commercial real estate can be analyzed as investment opportunities.Build the value before you sellA business becomes more valuable when its earnings are verifiable, its processes are documented, its customers are diversified, and the company can operate without depending entirely on its owner.

The book shows not only how to estimate value today, but also which factors make a business more transferable and more attractive to a future buyer.Built to be studied, not just read20 core chapters;worked valuation and transaction examples;27 document templates;8 appendices;a glossary of 37 terms;105 self-assessment questions across 12 sections, with a complete answer key.This structure makes it suitable both as a practical reference for owners and buyers and as a training manual for business brokers.International methods, practical Ukrainian casesThe methods used throughout the book are the international standard: SDE, EBITDA, discounted cash flow, market multiples, and cap rate analysis. Every worked example, market multiple, and legal structure, however, is Ukrainian.

Readers in the United States, Europe, and other markets can apply the same analytical framework while substituting local transaction data, valuation multiples, legal rules, tax treatment, and financing practices. The book explains not only what the Ukrainian figures are, but why they sit where they do.

The central question remains the same in every market:

How much future earnings can a buyer reasonably trust - and what is that trust worth today?

• Format: Paperback
• Language: English
• ISBN: B0HJ2CLHT3
• ISBN13: 9798172401688
• Release Date: September 2026
• Publisher: Independently Published
• Length: 514 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"