What is Branding? (Essential Design Handbooks)

By Matthew Healey

Book Overview

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 2940361452
• ISBN13: 9782940361458
• Release Date: January 2008
• Publisher: Rotovision
• Length: 256 Pages
• Weight: 1.93 lbs.
• Dimensions: 8.5" x 1.0" x 6.8"