What Happened To Advertising? What Would Gossage Do?

By Massimo Moruzzi

Book Overview

Why don't people in advertising like their jobs anymore? What is all this nonsense about the suddenly so-important "conversations" between a brand of butter and consumers? Do "branding campaigns" make... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8469727273
• ISBN13: 9788469727270
• Release Date: April 2017
• Publisher: Massimo Moruzzi
• Length: 92 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"