What factors influence consumers to buy meat substitutes?

by Tjorben Grote

Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of M nster, language: English, abstract: What factors influence consumers to buy fake meat products? In this exploratory research the authors aim at identifying a variety of factors that explain why consumers buy fake meat products, which have been on the rise in the past years in Germany...

• Format: Paperback
• Language: English
• ISBN: 3668499985
• ISBN13: 9783668499980
• Release Date: August 2017
• Publisher: Grin Publishing
• Length: 168 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.4" x 8.3" x 11.7"